Post by hipogranada on Oct 18, 2007 22:45:57 GMT -5
The latest Rock Auto newsletter has the following request for photo submissions. They're looking for cars to feature on their promo magnets. Why not a GMV?
RockAuto Magnets
For years we have used RockAuto magnets as a way to stay in touch with customers. We hope a magnet stuck on a toolbox will remind customers to think of RockAuto the next time they need parts. The original magnets just included the RockAuto logo. We will always remember our first batch of magnets because all 50000 of them were delivered the day our office elevator broke down. There were a lot of boxes to schlep down the stairs and we wondered if the magnetic field was erasing every floppy disk and videotape in the neighborhood.
By late 2005 we had done RockAuto logo magnets in every color of the rainbow and we were looking for fresh ideas. For a day or so we considered using classic car photos pulled from an online database. There were some very nice photos out there, but they completely lacked soul. Was that ’57 Chevy in the photo still on the road or was it wrecked in 1978? Pulling car photos from a database was like filling your family photo album with snap shots of pretty strangers.
We were already featuring customers’ cars in the RockAuto online newsletter and talking to customers with interesting vehicles every day. We all started talking about our own favorite customer cars while the newsletter editor pulled out some customer car photos. Why use a generic Chevelle photo pulled from a database when we can use a picture of customer Mike’s Chevelle!
So the idea of putting customers’ cars on our magnets was born. Since early 2006 we have featured 24 customers’ cars. They are real cars that are still on the road thanks to their owners’ loving care and parts from RockAuto.com. We regularly issue batches of new magnets in limited quantities so more customers get a chance to have their cars in the magnet limelight. We hope all customers have fun collecting the magnets. Dump those Beanie Babies! RockAuto Collector Series magnets are much more enjoyable.
Customers send us their car stories and photos and agree to be featured on a magnet. Many of the cars and trucks on the magnets so far have been classics from the ‘50s and ‘60s. Any interesting and unique customer car, new or old, foreign or domestic, might appear on a magnet. Customers use lots of RockAuto parts on their late model, daily drivers. We probably will not do magnets featuring a stock 2003 Park Avenue, 1999 Camry, or other cars that people still see on the road every day. However, daily drivers with more time under their belts might be interesting magnet material. Whose head would not turn if they saw an old Chevy station wagon with the clamshell tailgate cruising down the road? RockAuto.com customers send your car photos and stories to flamur@rockauto.com and watch for new Collector Series magnets in 2008!
Tom Taylor,
RockAuto.com Auto Parts
RockAuto Magnets
For years we have used RockAuto magnets as a way to stay in touch with customers. We hope a magnet stuck on a toolbox will remind customers to think of RockAuto the next time they need parts. The original magnets just included the RockAuto logo. We will always remember our first batch of magnets because all 50000 of them were delivered the day our office elevator broke down. There were a lot of boxes to schlep down the stairs and we wondered if the magnetic field was erasing every floppy disk and videotape in the neighborhood.
By late 2005 we had done RockAuto logo magnets in every color of the rainbow and we were looking for fresh ideas. For a day or so we considered using classic car photos pulled from an online database. There were some very nice photos out there, but they completely lacked soul. Was that ’57 Chevy in the photo still on the road or was it wrecked in 1978? Pulling car photos from a database was like filling your family photo album with snap shots of pretty strangers.
We were already featuring customers’ cars in the RockAuto online newsletter and talking to customers with interesting vehicles every day. We all started talking about our own favorite customer cars while the newsletter editor pulled out some customer car photos. Why use a generic Chevelle photo pulled from a database when we can use a picture of customer Mike’s Chevelle!
So the idea of putting customers’ cars on our magnets was born. Since early 2006 we have featured 24 customers’ cars. They are real cars that are still on the road thanks to their owners’ loving care and parts from RockAuto.com. We regularly issue batches of new magnets in limited quantities so more customers get a chance to have their cars in the magnet limelight. We hope all customers have fun collecting the magnets. Dump those Beanie Babies! RockAuto Collector Series magnets are much more enjoyable.
Customers send us their car stories and photos and agree to be featured on a magnet. Many of the cars and trucks on the magnets so far have been classics from the ‘50s and ‘60s. Any interesting and unique customer car, new or old, foreign or domestic, might appear on a magnet. Customers use lots of RockAuto parts on their late model, daily drivers. We probably will not do magnets featuring a stock 2003 Park Avenue, 1999 Camry, or other cars that people still see on the road every day. However, daily drivers with more time under their belts might be interesting magnet material. Whose head would not turn if they saw an old Chevy station wagon with the clamshell tailgate cruising down the road? RockAuto.com customers send your car photos and stories to flamur@rockauto.com and watch for new Collector Series magnets in 2008!
Tom Taylor,
RockAuto.com Auto Parts