Post by ryglo739 on Mar 15, 2024 22:57:41 GMT -5
It is not always easy to find the right claim , the right channel, the original content to promote your brand. Anyone who deals with marketing and, above all, online marketing knows this well. By now almost everything has been experimented and invented and a real, totally social-based profession has even been born : the influencer . What to do to stand out from the competition and reach your target overwhelmed and inundated with information of all kinds? A curious case to say the least is that of the mysterious Mistress label which used Tinder, the popular dating app, to promote Montone's first single . How did he do? Tinder, chatbots and flying views It all started from the song “Da Quando sei passiva” by the young Roman group Montone. The text tells the end of a love story which, in the video, is told from.
Nothing surprising so far. But the label's idea is to register the DX Leads protagonist of the video, who is called Urania, on Tinder. It is said of the young woman that she is an actress and that she likes indie music. Thanks, then, to the installation of some chatbots - one of the marketing tools available to brands on Tinder -, Urania began interacting with the various matches until reaching the key point: sending the link to the video directly to YouTube. Everyone is crazy about Urania, but what remains of Montone? Stroke of genius or exaggeration? It's too early to say, so much so that for now we're talking more about the marketing operation than about the group. In any case, it is interesting to observe how Mistress tried to use an alternative channel to establish a connection with its target.
Even scrolling through the comments under the video it emerges that identification and comparison with "Urania" is a winning key that has stimulated views and interactions. As the minds behind the project explain to Noisey about conversations with users : “Certainly those users who have unconsciously understood that they are part of something bigger than themselves, specifically one who wrote “I saw the video, when you scrolled through the profiles on Tinder I imagined myself appearing!” or those who jumped the gun and got to the bottom of it out of curiosity or sadism, we don't know.
Nothing surprising so far. But the label's idea is to register the DX Leads protagonist of the video, who is called Urania, on Tinder. It is said of the young woman that she is an actress and that she likes indie music. Thanks, then, to the installation of some chatbots - one of the marketing tools available to brands on Tinder -, Urania began interacting with the various matches until reaching the key point: sending the link to the video directly to YouTube. Everyone is crazy about Urania, but what remains of Montone? Stroke of genius or exaggeration? It's too early to say, so much so that for now we're talking more about the marketing operation than about the group. In any case, it is interesting to observe how Mistress tried to use an alternative channel to establish a connection with its target.
Even scrolling through the comments under the video it emerges that identification and comparison with "Urania" is a winning key that has stimulated views and interactions. As the minds behind the project explain to Noisey about conversations with users : “Certainly those users who have unconsciously understood that they are part of something bigger than themselves, specifically one who wrote “I saw the video, when you scrolled through the profiles on Tinder I imagined myself appearing!” or those who jumped the gun and got to the bottom of it out of curiosity or sadism, we don't know.