Post by account_disabled on Mar 7, 2024 4:32:49 GMT -5
If it is important to develop an effective content strategy for any B2B company, it is even more so for the Information Technology sector which in Italy has over 90,000 companies and more than 430 thousand employees. It is a vast and fragmented market where the differences in supply are increasingly blurred and the plethora of brands overlap and confuse. So it becomes essential to know how to describe your brand, make its uniqueness shine through and transmit its values, positioning it consistently and uniquely through all channels of interaction with customers and prospects. Content strategy and online positioning According to a Google study, B2B buyers consult at least 12 different online information sources before making a purchase . What materials are these? Online news, sector reports, blog posts, social media, white papers and case studies.
This same dynamic is found in the Information Germany Phone Number Technology sector, which is constantly evolving even more than others. From this assumption it follows that the real game of shaping buyers' preferences is played even before the salespeople enter the scene. So, before understanding how to generate leads, the real question is : how can my company become one of those 12 sources? The answer is by producing and distributing quality content and - even before that - developing an effective content strategy. Content strategy: the 3 questions to ask yourself Establishing a strategy before taking action seems to be the most sensible move. Yet in 2019 only 41% of B2B companies declared they had a formalized content strategy. Formulating a plan for content marketing activities involves stopping to collect some information in order to then make more informed decisions .
There are at least three essential questions to answer to lay the foundations of a successful content strategy: what do we want to achieve, who do we want to speak to, which contents are most effective. 1. Set goals We said that the purpose of content strategy is to create effective content, i.e. useful for achieving business objectives. This makes it necessary to establish up front what goals we want to achieve through content marketing activities. Is the aim to obtain new leads? Improve brand awareness, or increase conversion rate? Defining objectives is useful not only for giving the right direction to the strategy, but will also be used later to establish its effectiveness. If the goals that the company sets are achievable, specific and measurable , the results obtained can be used as an objective indicator to understand if it is going in the right direction.
This same dynamic is found in the Information Germany Phone Number Technology sector, which is constantly evolving even more than others. From this assumption it follows that the real game of shaping buyers' preferences is played even before the salespeople enter the scene. So, before understanding how to generate leads, the real question is : how can my company become one of those 12 sources? The answer is by producing and distributing quality content and - even before that - developing an effective content strategy. Content strategy: the 3 questions to ask yourself Establishing a strategy before taking action seems to be the most sensible move. Yet in 2019 only 41% of B2B companies declared they had a formalized content strategy. Formulating a plan for content marketing activities involves stopping to collect some information in order to then make more informed decisions .
There are at least three essential questions to answer to lay the foundations of a successful content strategy: what do we want to achieve, who do we want to speak to, which contents are most effective. 1. Set goals We said that the purpose of content strategy is to create effective content, i.e. useful for achieving business objectives. This makes it necessary to establish up front what goals we want to achieve through content marketing activities. Is the aim to obtain new leads? Improve brand awareness, or increase conversion rate? Defining objectives is useful not only for giving the right direction to the strategy, but will also be used later to establish its effectiveness. If the goals that the company sets are achievable, specific and measurable , the results obtained can be used as an objective indicator to understand if it is going in the right direction.