Post by account_disabled on Feb 19, 2024 0:01:15 GMT -5
and what is the incentive to act on it? Confidence: How much anxiety does the user have, and can they trust the brand? And the peer-reviewed literature had two more elements to add to the mix: Aesthetics: How does the appearance of the site impact their decisions? Interactivity: How much does the site and the company respond to the user’s actions and individual needs? So, what’s the point of adding these seven experiences to the mix? Are we just trading in one arbitrary set of “steps” for a different set of “web experiences?” Not quite.
First off, in the three case studies, applying just 5 of these web Buy TG Database experiences was enough to double conversion rates 2 out of 3 times (and make some serious cash in the third). But the breakthrough comes from combining these two ways of looking at user behavior into one unified framework. At each stage in the buying funnel, the user is experiencing one or more of these elements. This helps us pinpoint which kinds of changes are worth testing during each phase in the buying funnel. Here’s how they fit together: conversion rate optimization .
Tape it to your computer monitor. Seriously. Now, at each step in the buying funnel, we know which elements are most important to test. We don’t need to address interactivity during the need, information, and evaluation phases. We can ignore the catalyst when the user is making the actual purchase, and afterward. By combining these models, we have a framework for deciding what to test, why, and when. Now let’s go ahead and dive into these elements: 1. Catalyst This is all about the intersection between the user’s motivation and the traffic source.
First off, in the three case studies, applying just 5 of these web Buy TG Database experiences was enough to double conversion rates 2 out of 3 times (and make some serious cash in the third). But the breakthrough comes from combining these two ways of looking at user behavior into one unified framework. At each stage in the buying funnel, the user is experiencing one or more of these elements. This helps us pinpoint which kinds of changes are worth testing during each phase in the buying funnel. Here’s how they fit together: conversion rate optimization .
Tape it to your computer monitor. Seriously. Now, at each step in the buying funnel, we know which elements are most important to test. We don’t need to address interactivity during the need, information, and evaluation phases. We can ignore the catalyst when the user is making the actual purchase, and afterward. By combining these models, we have a framework for deciding what to test, why, and when. Now let’s go ahead and dive into these elements: 1. Catalyst This is all about the intersection between the user’s motivation and the traffic source.