Post by account_disabled on Jan 1, 2024 1:19:23 GMT -5
Changes in society's consumption habits have caused an increase in CTV consumption, consumption that has only accelerated in the last year due to the pandemic. In Spain, 65% of viewers already consume CTV daily, according to a recent study carried out by SpotX , which also reveals that 56% of Spanish viewers are over 55 years old and that for 59% of them the CTV is your main way to watch TV. To learn more about the growth that Connected TV will have in the new year and help advertisers better understand global trends for video advertising throughout Europe, at we spoke with Ed Wale , Managing Director EMEA of SpotX, the leading global video advertising and monetization platform. Which audience and market has grown the most in terms of CTV consumption this year? Europe has seen incredible growth in CTV across all its markets. Advertisers can now reach more than 61.5 million homes throughout the region.
Half of them consume CTV channels daily, the majority of them (69%) choose ad-supported content and more than half (58%) prefer ad-supported content over subscriptions. Spain is a very interesting CTV Phone Number List market. The Spanish public leads the continent in CTV viewing, with 69% of users tuning into Connected TV daily. CTV has been in high demand in Spain since day one , penetration and awareness have also grown considerably since 2017. The result is that the Spanish public and advertisers enjoy the advantages of a mature format. «74% of viewers would consume ads in exchange for accessing free content» Has the number of subscriptions in this market also increased? The pace of subscriptions is increasing as CTV adoption grows, but as viewers reach subscription “fatigue” or limit their spending, ad-supported video on demand (AVOD) is seeing a rise.
To have greater growth. On average, the majority of European households have 1 or 2 subscriptions, and 3 in 4 viewers do not expect to change the investment they make or the number of subscriptions they have in the next 12 months. In Spain, 74% of viewers would consume ads in exchange for accessing free content, which is a figure higher than the European average of 69%. Next year is going to be an exciting year for AVOD channels as audiences incorporate this system into their consumption habits and having a Smart TV is going to become normal. Are there new CTV players to consider in Spain this year ? The arrival of Pluto TV in Spain has been a great boost for the television panorama in the region. This service brings 40 channels that cover a wide range of genres, including lifestyle, movies, reality shows, children's and much more, including Spanish-language channels. It has had great success in the United States and this year Spain joined the United Kingdom, Austria, Switzerland and Germany in the expansion of Pluto throughout Europe. We are delighted to work with them.
Half of them consume CTV channels daily, the majority of them (69%) choose ad-supported content and more than half (58%) prefer ad-supported content over subscriptions. Spain is a very interesting CTV Phone Number List market. The Spanish public leads the continent in CTV viewing, with 69% of users tuning into Connected TV daily. CTV has been in high demand in Spain since day one , penetration and awareness have also grown considerably since 2017. The result is that the Spanish public and advertisers enjoy the advantages of a mature format. «74% of viewers would consume ads in exchange for accessing free content» Has the number of subscriptions in this market also increased? The pace of subscriptions is increasing as CTV adoption grows, but as viewers reach subscription “fatigue” or limit their spending, ad-supported video on demand (AVOD) is seeing a rise.
To have greater growth. On average, the majority of European households have 1 or 2 subscriptions, and 3 in 4 viewers do not expect to change the investment they make or the number of subscriptions they have in the next 12 months. In Spain, 74% of viewers would consume ads in exchange for accessing free content, which is a figure higher than the European average of 69%. Next year is going to be an exciting year for AVOD channels as audiences incorporate this system into their consumption habits and having a Smart TV is going to become normal. Are there new CTV players to consider in Spain this year ? The arrival of Pluto TV in Spain has been a great boost for the television panorama in the region. This service brings 40 channels that cover a wide range of genres, including lifestyle, movies, reality shows, children's and much more, including Spanish-language channels. It has had great success in the United States and this year Spain joined the United Kingdom, Austria, Switzerland and Germany in the expansion of Pluto throughout Europe. We are delighted to work with them.